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Exploring the complexities of behavior change through insights from psychology, economics, and ancient wisdom to simplify decision-making in our lives and businesses.

A book titled 'Influence: The Psychology of Persuasion' by Robert B. Cialdini is under a pair of sunglasses on a reddish-brown wooden surface. A camera with visible lens details is placed on the left. There is a roll of Kodak Gold 200 film and a small white container nearby.
A book titled 'Influence: The Psychology of Persuasion' by Robert B. Cialdini is under a pair of sunglasses on a reddish-brown wooden surface. A camera with visible lens details is placed on the left. There is a roll of Kodak Gold 200 film and a small white container nearby.

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A hand holds a book titled 'Thinking, Fast and Slow' against a backdrop of dark green leaves. The book cover is predominantly white with black and yellow text, featuring a pencil graphic.
A hand holds a book titled 'Thinking, Fast and Slow' against a backdrop of dark green leaves. The book cover is predominantly white with black and yellow text, featuring a pencil graphic.
A stack of books with 'Thinking, Fast and Slow' by Daniel Kahneman prominently displayed in the foreground. The cover features a simple design with a pencil graphic. Other books in the stack include brightly colored covers adding a pop of color to the scene.
A stack of books with 'Thinking, Fast and Slow' by Daniel Kahneman prominently displayed in the foreground. The cover features a simple design with a pencil graphic. Other books in the stack include brightly colored covers adding a pop of color to the scene.
A poster features a close-up of a woman's face with a message about psychology. The top of the poster has the phrase 'GET PSYCHED!' in large orange text. Below, there is a series of questions in varying sizes and colors, exploring different psychological topics. The bottom part of the poster contains a web address.
A poster features a close-up of a woman's face with a message about psychology. The top of the poster has the phrase 'GET PSYCHED!' in large orange text. Below, there is a series of questions in varying sizes and colors, exploring different psychological topics. The bottom part of the poster contains a web address.
A red book titled "A More Just Future" by Dolly Chugh is placed next to a plate of black and white cookies. The book has text describing it as a tool for psychological and social change. The background includes a striped woven fabric in earthy tones.
A red book titled "A More Just Future" by Dolly Chugh is placed next to a plate of black and white cookies. The book has text describing it as a tool for psychological and social change. The background includes a striped woven fabric in earthy tones.
A close-up view of a bookshelf showing a psychology section label with books stored horizontally. One prominent book with a colorful spine that transitions from blue to red is partially visible.
A close-up view of a bookshelf showing a psychology section label with books stored horizontally. One prominent book with a colorful spine that transitions from blue to red is partially visible.
A close-up view of a weathered sticker on a dark, textured surface. The sticker contains the text 'You change too much!' in bold, black letters. The background has a gritty, urban feel with visible scratches and marks.
A close-up view of a weathered sticker on a dark, textured surface. The sticker contains the text 'You change too much!' in bold, black letters. The background has a gritty, urban feel with visible scratches and marks.

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